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BBA

    Reference Books List-Subjectwise  
S.No Author Title Publisher/Place
1 Kotler Philip & Keller Kdmlone Marketing Management Prentice Hall Of India,New Delhi
2 Kotler Philip & Keller Kdmlone Marketing Management Prentice Hall Of India,New Delhi
3 Koontz, harold & Weihrich Heinz Essentials of Management Tata Mcgraw Hill
4 Koontz, harold & Weihrich Heinz Essentials of Management Tata Mcgraw Hill
5 Strauss,Judy & Others E-Marketing Prentice Hall Of India,New Delhi
6 Kardes,Frank R. Consumer Behavior 7 Managerial Decision Making Prentice Hall Of India,New Delhi
7 Ajami,Riad A. & Others International Business Prentice Hall Of India,New Delhi
8 Kotler Philip & Others Marketing Management Pearson Education
9 Kotler Philip & Others Marketing Management Pearson Education
10 David,Fred R. Strategic Management Pearson Education
11 David,Fred R. Strategic Management Pearson Education
12 David,Fred R. Strategic Management Pearson Education
13 Kotler Philip & Gary,Armstrong Principle Of Marketing Pearson Education
14 Kotler Philip & Gary,Armstrong Principle Of Marketing Pearson Education
15 Kotler Philip & Gary,Armstrong Principle Of Marketing Pearson Education
16 Kotler Philip & Gary,Armstrong Principle Of Marketing Pearson Education
17 Kotler Philip & Gary,Armstrong Principle Of Marketing Pearson Education
18 Nicholar,John M. Project Management For Business & Technology Pearson Education
19 Nicholar,John M. Project Management For Business & Technology Pearson Education
20 Kandula,Srinivas R. Human Resources Management In Practice Pearson Education
21 Kandula,Srinivas R. Human Resources Management In Practice Pearson Education
22 Kandula,Srinivas R. Human Resources Management In Practice Pearson Education
23 Pareek,Udai & Rao,T.V Designing & Managing-Human Resourse Systems Oxford & IBH Publishers
24 Pareek,Udai & Rao,T.V Designing & Managing-Human Resourse Systems Oxford & IBH Publishers
25 Ramswamy,V S & Namakumari,S Marketing Management Macmillan India Lim.,Delhi
26 Ramswamy,V S & Namakumari,S Marketing Management Macmillan India Lim.,Delhi
27 Seth,M.L Money,Banking,International trade & Public Finance Laxminarayan Agrawal,Agra
28 Kapoor,V.K Operations Research Sultan Chand & Sons,New Delhi
29 Rao,P.Subba Essentials Of Human Resourse Management & Industrial Relations Himalaya Publishing House
30 Rao,P.Subba Essentials Of Human Resourse Management & Industrial Relations Himalaya Publishing House
31 Horne,James C.Van Financial Management & Policy Pearson Education
32 Horne,James C.Van Financial Management & Policy Pearson Education
33 Keegan,Wareen J.& Green,Mark C. Global Marketing Pearson Education
34 Keegan,Wareen J.& Green,Mark C. Global Marketing Pearson Education
35 Murdick,Robert G. & Othersssss Information Systems for Modern Management Pearson Education
36 JobanPutra,Kuldeep H. Global Marketing & Consumer Decision Making Paradise Publisher ,Jaipur
37 Sharma,N.K Modern Business Law Paradise Publisher ,Jaipur
38 Vataliya,K.S Business Management Accounting Paradise Publisher ,Jaipur
39 Cherunilam,Francis International Business Prentice Hall Of India,New Delhi
40 Cherunilam,Francis International Business Prentice Hall Of India,New Delhi
41 Prasad,L M Organisational Behaviour Sultan Chand & Sons,New Delhi
42 Prasad,L M Organisational Behaviour Sultan Chand & Sons,New Delhi
43 Prasad,L M Organisational Behaviour Sultan Chand & Sons,New Delhi
44 Prasad,L M Organisational Behaviour Sultan Chand & Sons,New Delhi
45 Prasad,L M Organisational Behaviour Sultan Chand & Sons,New Delhi
46 Prasad,L M Organisational Behaviour Sultan Chand & Sons,New Delhi
47 Prasad,L M Organisational Behaviour Sultan Chand & Sons,New Delhi
48 Robbins,Stephen P.& Others Organisational Behaviour Pearson Education
49 Robbins,Stephen P.& Others Organisational Behaviour Pearson Education
50 Robbins,Stephen P.& Others Organisational Behaviour Pearson Education
51 Robbins,Stephen P.& Others Organisational Behaviour Pearson Education
52 Robbins,Stephen P.& Others Organisational Behaviour Pearson Education
53 Robbins,Stephen P.& Others Organisational Behaviour Pearson Education
54 Robbins,Stephen P.& Others Organisational Behaviour Pearson Education
55 Sinha,P.R.N & Others Industrial Relations,Tradeunions,& Labour Legislatios Pearson Education
56 Sinha,P.R.N & Others Industrial Relations,Tradeunions,& Labour Legislatios Pearson Education
57 Joshi,Rakesh Mohan International Business Oxford,Uninversity Press
58 Joshi,Rakesh Mohan International Business Oxford,Uninversity Press
59 Joshi,Rakesh Mohan International Business Oxford,Uninversity Press
60 Sharma,Ashok Tourism Development RBSA Publishers,Jaipur
61 Acharya,Ram Tourism & Culture Heritage Of India RBSA Publishers,Jaipur
62 Jha,S.M Services Marketing Himalaya Publishing House
63 Desai,Vasant Small-Scale Industries&Entrepreneurship Himalaya Publishing House
64 Kazmi,Azhar Strategic Management&Business Policy McGraw Hill Edu.,India
65 Rao,P.Subba Human Resources Management Himalaya Publishing House
66 Vohra,N.D Quantitative Techniques in Management Tata Mcgraw Hill
67 Nihalani,Meeta & Agrawal,Ashwini Managerial Communication Ritu Publication,Jaipur